Brand, web, content, and product systems — built to grow.
nosugar — turning a health idea into a live digital product
nosugar is a mobile app I built and launched to make added sugar awareness simpler, faster, and more usable in daily life. The app is centered around a clean core idea: helping people understand how much added sugar they are consuming through a visual and easy-to-follow experience.
My role included:
product concept development
UX and feature direction
flow design and app logic
content structure and messaging
system planning for data and scalability
API development & integration
launch execution for iOS
currently working on a Google Play launch
What makes this project important is not just the design — it is the combination of brand clarity, educational simplicity, and product systems thinking. It reflects how I approach digital products from both the front-end experience and the back-end logic.
SportSource — product thinking in an early-stage startup environment
SportSource was an early-stage sports tech concept where I contributed from a strategic and product perspective during a formative stage of development. My involvement helped shape thinking around the product direction, user experience, and startup execution as the company moved closer to growth and fundraising.
This project reflects my ability to work inside startup environments where ideas are still being formed, refined, and positioned for traction. It also highlights my ability to think beyond visuals and support the product at a structural level.
Web Design & Brand Experience.
From business websites to founder-led brands, I help create sites that bring together clean design, better messaging, and stronger user flow. My work focuses on making digital experiences feel elevated, intentional, and conversion-aware — whether for service businesses, product brands, or launch-focused founders.
Building visibility, trust, and stronger digital traction
I’ve worked on content strategy, campaign direction, photography, paid promotion, and audience growth for local brands and service-based businesses — helping shape digital ecosystems that feel cohesive, credible, and growth-oriented.
My experience includes:
social media strategy and content planning
campaign concepts and promotional rollouts
photography and branded visual storytelling
influencer collaborations and creator content
Google Ads and Yelp Ads support
social media promotions designed to increase reach and engagement
Google review growth and reputation strengthening
improving local business visibility across search, reviews, and social platforms
Rather than treating content as isolated posts, I focus on how every piece contributes to a stronger brand presence. The goal is to help businesses show up more clearly, build trust faster, and create momentum across the channels where customers actually discover them.
